Harper Institute: Digital Preventive Health Platform

Project Goal

Build a digital product that delivers preventive healthcare insights and personalized mental wellness recommendations through assessments and diagnostics, aiming to reach a wider audience via an automated and scalable online system.

The Challenge

Before this initiative, health assessments were manual and personalized at small scale. The client wanted to transition to a digital model that could accommodate a large, diverse user base—without compromising quality, privacy, or personalization.

The Solution

We created a unified web and mobile platform powered by Harper’s proprietary health algorithm. The product combines structured questionnaires, cognitive games, and diagnostic modules like saliva-based testing, to offer tailored recommendations in real-time.

Key Features

• Multi-Layered Assessment Flow
  Includes mental wellbeing surveys, cognitive tests, lifestyle quizzes, and biometric inputs (e.g., saliva tests)

• Personalized Recommendations
  Based on user personality, lifestyle, and test results—ranging from sleep tips to mental health tools and product suggestions

• Doctor Directory & Booking
  Users can directly consult behavioral health experts with appointment scheduling (video or in-office)

• Health Dashboard
  Tracks progress, health scores, test history, and links to wearables

• Gamified UX
  Included interactive games to assess focus, mood, and burnout using digital cognitive tools
  
  

Design Process

1. Initial Research & Conversations
   Deep discovery calls with stakeholders to define user personas, use cases, and compliance needs (KYC, privacy, medical disclaimers)

2. Wireframes & User Flow Mapping
   Created over 100+ wireframes to map detailed onboarding, assessment, dashboard, and consultation flows
   View Prototype

3. Visual Design
   Developed 3 different design systems and moodboards. Final UI matched client’s updated brand colors after investment round

4. Competitive Analysis
   Benchmarked against platforms like Truity, High5Test, and YourDost to balance medical rigor with accessibility
   
   

Personas Defined

• James – A high-earning banking professional, unaware of his declining health, busy, skeptical of tech

• Fatima – A VP, health-conscious but overworked, seeking stress management tools to balance work-life demands

These personas helped shape both the onboarding language and feature prioritization (e.g., privacy reassurance, ease of use, fast insights).

Outcomes & Progress

• Wireframes approved without revision

• Brand re-alignment after initial investment round (removed red tones, updated typography and color palette)

• Product MVP developed across Web + Mobile

• Stakeholder confidence boosted, resulting in further scope for advanced features like genetic testing integration
  
  

Reflections

Harper became one of my proudest solo-led projects. From research to visual handoff, I owned the design lifecycle—balancing medical sensitivity, user trust, and complex UX logic in a product designed to change lives.