🧩 Project Overview
To improve creator retention and daily content creation on ShareChat, we introduced a gamified reward system. By recognizing creator milestones—like post streaks, view counts, and follower growth—we designed an experience that’s fun, rewarding, and encourages consistency.
🎯 Problem Statement
Despite high app downloads, creator retention and repeat engagement were low. We needed a system that would motivate creators to return daily, increase content output, and feel valued on the platform.
💡 Solution Strategy
During a product offsite, our team brainstormed a new approach: reward-based gamification. We explored badges, streaks, view-based rewards, and feature unlocks. Key ideas that shaped the product:
🎁 Trophies & Milestone Rewards
🔁 Posting Streaks (2, 3, 5, 13+ weeks)
📊 Milestone tracking for views, shares & followers
🏆 Creator Levels & Badges (Purple, Golden)
🎯 Task-based Onboarding (Create 3 posts, post 5 days in a row, etc.)
🧪 Execution & Design
Initial Wireframes and design explorations focused on clarity and excitement
Used celebratory screens, confetti, and boost cards to emotionally reinforce success
Built modular UI components to adapt across campaigns (e.g., ShareChat Cricket Carnival)
📊 Performance Comparison (V1 vs V2)
Variant V1:
Home Openers: 26.25 million
TK Openers: 205K
Creators: 1.46 million
Posts Created: 6.6 million
Day-1 Retention: 2415.22
Variant V2:
Home Openers: 26.27 million
TK Openers: 254K
Creators: 1.51 million
Posts Created: 6.74 million
Day-1 Retention: 2451.19
📈 +3% uplift in creator engagement
📈 +0.03% increase in D1 retention
📈 Over 1M views and 5K+ shares unlocked in early usage
🚀 Phase 2 Expansion
We expanded gamification into seasonal campaigns like the ShareChat Cricket Carnival, adding themed tasks, a leaderboard, and ₹1,00,000 worth of rewards. Creators competed in T20-tagged content with weekly visibility into their rank and progress.
👥 User Impact
15x increase in 2-week streak completions
New creators onboarding via clear task flows
Real-time reward feedback increased motivation
Rejected badge criteria educated users about quality
🎯 Key Takeaway
Gamification is not just fun—it’s a powerful retention lever. Through thoughtful design, milestone tracking, and community-driven competition, we turned casual creators into committed contributors.
