🎯 Project Goal
Redesign the existing gamification system with a modern UX approach to boost creator retention, task completion, and engagement on the platform.
📌 Challenge
Creators were losing motivation to return and engage consistently. The gamification system needed a fresh narrative, visual appeal, and deeper user psychology integration to retain them longer.
💡 My Approach: Gamification 2.0
I introduced “StarQuest” — an immersive, stage-like gamification system that transforms a creator’s journey into an epic route to superstardom.
Key UX Strategies Applied:
Zeigarnik Effect – drive task completion via streaks
Law of Recognition – highlight achievements through rewards
Law of Progression – display clear levels and goals
Social Influence – foster community via leaderboards
🌈 Design Concept: The World of PodiumStars
I crafted a visually rich, interactive platform that uses metaphorical stages, tickets, and superstar themes to increase emotional engagement and bring theatre-like energy to task completion.
🔥 Core Features
Streaks & Stages:
Track continuous posting to unlock special rewards
e.g. 2-week, 4-week streaksMilestones-Based Rewards:
Earn trophies for crossing view/share/follower goals500 → 5K → 50K views
10 → 100 → 1000 shares
100 → 1000 → 10K followers
Level System:
Climb from Little Star to Ultimate Star through content creation
(15 levels total)Leaderboards:
Top performers are showcased, creating a healthy competitive spaceTicket-Based Task Cards:
Inspired by events/theatre, we designed tasks as collectible “tickets” to boost novelty and completion
📊 Key Metrics Improved
Increased daily task completion via streaks
Higher motivation through tangible reward visibility
Improved retention and return rates across creator levels
🏆 Tangible Benefits for Creators
Rewards were not just virtual. Top creators unlocked:
🎤 Mentorship programs
🎟 Event invites & real-world perks
📣 In-app promotion and spotlighting
🎨 UX Behind the Design
The entire journey was rooted in behavioral psychology and UX laws:
Fitts’ Law – fast interactions via thumb-friendly components
Miller’s Law – limited cognitive load with modular information
Symmetry & Asymmetry – balanced but dynamic layouts
🚀 Final Thought
StarQuest isn’t just a gamified flow—it's a digital stage where creators become stars.
It celebrates effort, drives consistency, and turns content creation into a rewarding adventure.