Project Goal
Enhance user engagement for ShareChat’s 8 million daily users by enabling richer emotional expression through paid, animated reactions—while unlocking a new monetization stream.
The Problem
User interaction on posts was limited to comments and free likes. There was untapped potential in allowing users to express more nuanced emotions, while simultaneously creating a micro-transaction-driven revenue opportunity.
The Solution
A new “Paid Reactions” feature was designed—where users could choose from a diverse set of emotion-based reactions and pay for premium animated responses. These appeared within the video feed, providing a more immersive and rewarding experience.
What I Did
🧠 Ideation – Worked with product to conceptualize emotion sets and interaction patterns
🧪 Prototyping – Designed wireframes and built high-fidelity interaction models
🔄 User Flow Integration – Ensured seamless entry and exit from reaction triggers
🧷 Testing – Conducted device-level QA to resolve rendering issues
🎨 Visual Design – Created 3D assets, animation previews, and in-context UI
Key Features
Emotion-Based Reaction Packs
Suggested and trending reactions dynamically placed in feedRepeat Reactions
Users could react to the same post multiple timesTop Reactors Leaderboard
Encouraged competitive engagementCoin-Based Pricing Model
Reactions ranged from ₹85–₹120 depending on the coin pack
Revenue Impact
Total Revenue Earned: ₹5.23 Lakhs
The feature was adopted quickly but revenue plateaued
Despite initial traction, it was paused post-MVP due to limited long-term ROI
Outcome
While the feature didn’t scale, it proved valuable in testing virtual micro-payments and helped shape future monetization models. The visual design and animation triggers were later reused in other engagement modules like profile frames and event badges.
Reflection
Paid Reactions pushed me to balance monetization logic, emotional UX, and system simplicity in a fast-paced environment. It was a great exercise in scaling user emotion into interface language—something I now bring into every social interaction project.
