🚀 SC Boost: Empowering Creators to Promote Their Content

🎯 Project Goal

To enable creators on ShareChat to promote their posts for better reach and profile growth—while simultaneously building a sustainable revenue stream for the platform.

📌 The Problem

Creators lacked visibility tools to grow organically. At the same time, ShareChat needed a revenue stream from the creator economy that didn’t rely solely on brand campaigns or external ads.

💡 The Solution: Boost Feature

We launched SC Boost, a seamless in-app feature that lets creators choose posts to promote and gain guaranteed views for a fixed cost. This initiative was aimed at:

• Increasing creator visibility and satisfaction

• Unlocking a self-serve monetization model

• Improving platform engagement and loyalty
  
  

⚙️ Key Features

• Boost Packages
  Creators can select from pre-set view packages like:

  • 5,000 views for ₹99

  • 10,000 views for ₹199

  • 20,000 views for ₹399
    (Up to 50K–150K+ views per package)

• Guaranteed Reach
  Transparency around deliverables (no vague impressions—only views)

• Simple Checkout Experience
  Payments supported via UPI, cards, and net banking with faster processing and refund flows

• Boost Insights Dashboard
  Real-time view of engagement impact:

  • +4.5K views

  • +293 likes

  • +45 shares

  • +352 profile visits

  • +8 new followers
    
    

📊 Key Results So Far

• Revenue Generated: ₹40+ Lakhs

• Views Boosted (Cumulative): 5.8+ Lakh

• Boost insights and homepage entry points increased feature adoption significantly.
  
  

📦 Phase 2: Targeted Boosting (Coming Soon)

The next version includes target audience selection, allowing creators to:

• Choose gender, age group, and location

• Increase ROI by reaching relevant audiences

• Provide advertisers with more precision
  This is expected to drive higher conversion and revenue.
  
  

🔧 What We Improved

• Checkout friction was reduced by:

  • Introducing UPI intent-based flow

  • Optimizing refund and boost status screens

  • Adding error handling for failed payments

• New Entry Points:
  Access Boost from trending cards, trophies section, or likers list for discoverability.
  
  

🧠 Learnings & Impact

• User Motivation: Creators are ready to invest in visibility when results are transparent and quick.

• Business Value: SC Boost established a self-serve monetization loop, reducing reliance on manual ops or sponsored campaigns.

• UX Focus: Simple steps, gamified cards, and progress clarity were key drivers of success.